Ideation

Gathering new product ideas is not a revolutionary concept. Companies have been doing it for decades with surveys, focus groups and CRM systems. However, as competition has intensified and product cycles have diminished, the need to identify market needs with laser precision has become critical to the new product development process. Missing the target can carry significant impact—revenue shortfalls, market flops, brand damage, and lost market share.

Challenges Accept Ideation Addresses

• No effective way to align ideas with company strategy and market needs
• Current processes to capture customer feedback are slow and costly
• Limited insight into the needs and wants of your market
• Too many ideas with no efficient way to evaluate and prioritize the best ones
• Limited competitive insight
• Ideas from your most strategic customers get lost in a sea of requirements
• Inability to trace product requirements back to the source

Turn Ideas into Actionable Plans

Accept’s Ideation module creates an outside-in approach to identifying customer wants and needs. It enables you to capture, evaluate, and prioritize voice of the market information on an ongoing, iterative basis, translating ideas directly into product requirements and actionable plans. With Accept, all market insight is stored in a single system of record linking ideas to strategies, plans and specific requirements.

How Accept Ideation Can Help You

The centerpiece of the Ideation module is the Idea Portal, a Web-based portal for capturing and synthesizing customer and employee ideas, competitive insight, and other valuable market data. The Ideation module also integrates with CRM and e-mail applications to easily extract and incorporate requirements directly into the system. With Accept’s Ideation Module you can:

• Host an idea portal to capture ideas from employees, the customer community and the broader market universe
• Proactively solicit input from markets and customers through surveys and polls
• Search intranets and the Internet to gather competitive intelligence and market feedback
• Automatically mine enterprise data from CRM and other systems to identify trends and actionable ideas/feedback
• Store all voice of market data centrally
• Manage ideas to evaluate, score and select winners
• Transform comprehensive market insight into products that your market wants and needs