Media Advisory

MANAGING A MARKET-DRIVEN PRODUCT PORTFOLIO

Innovate, fill your product pipeline AND balance existing product resources

 

FREMONT, CA —March 21 , 2007 -

Attention: Product Requirements Management and Innovation Reporters and Analysts

What: Talk: Northern California Product Development and Management Association

Speaker: Mike Marfise, vice president product operations

When: Wednesday, March 21, 2007 - 6:30 p.m. to 8:30 p.m.

Where: Intuit Campus; Building 5 - Shasta Conference Room, 2550 Garcia Avenue, Mountain View, CA  94043

The job of keeping your product pipeline full while balancing resources for existing products is the challenge of managing a product portfolio.  But too often, portfolio management practices have been internally-driven and focused on allocating resources rather than innovating and bringing more successful products to market.  That’s changing.

Accept Software™, the leading provider of collaborative enterprise-class product planning and innovation management systems, is featured at the Northern California Product Development and Management Association meeting being held on Wednesday, March 21, 2007 at 6:30 pm on the Intuit Campus in Mountain View, CA.

Mike Marfise, vice president of product operations at Accept Software, explains how companies are moving away from internally-driven portfolio decision model to one that focuses on delivering stronger market value by leveraging customer input and market insight outside the four walls.

Some takeaways include:

• How to capture market data and link it to the product management process
• How to link market data to corporate strategic directions
• What Voice of the Customer processes are good feeds into the portfolio assessment process
• How do you leverage social innovation communities
• How do you track market trends and link them into requirements
• What types of outside focus provide dynamic portfolio management
• Can good portfolio management reduce time to market

About Accept Software

Accept Software provides a comprehensive web-based solution for enterprise product planning and innovation management.  Leading software organizations throughout the world use the award-winning Accept 360° application suite to deliver better products to market faster. Accept Software is headquartered in Fremont, California and serves a growing customer base that includes Galileo®, Tekla Corporation, VozTelecom, BEA Systems, Symantec Corporation, Mercury Interactive, and Cadence Design Systems.  For more information, visit www.acceptsoftware.com.

Accept 360° and the Accept logo are trademarks of Accept Software Corporation.  All other trademarks, registered trademarks, and service marks are the property of their respective owners.

Press Contact:
Heidi Groshelle
Groshelle Communications
415-563-1893
heidi@groshelle.com   

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